Fundraising at the Prudential Center

NJSACC was recently contacted by Centerplate, the food services company that services the  of the new Prudential Center in Newark, NJ.

With the total lack of unrestricted dollars for not-for profits-the Prudential Center offers a unique opportunity for your organization.
See below:

Every year Centerplate offers thousands of groups nationwide an opportunity to raise money for their organizations.
We are excited to introduce you to a different way of fundraising.  Gone are the days of door to door, and candy sales for little to no profit!

Instead come to work at the Prudential Arena with your group members and raise funds.

Fundraising with Centerplate is primarily structured around our concessions department.
In a nutshell, we contract with non-profit groups to staff and run concessions stands during Devils games as well as other selected stadium and arena events.
We will provide all of the training materials for you and your group.
No upfront costs required.
It just takes a few committed and enthusiastic group members and you are on your way!


Your group’s donation is guaranteed.  The commission rate for the concessions stands and beer portables are nine percent (9%).  For example if the commission rate was 9% of your net sales and your stand makes $9000.00, your commission would be:

.09($9000) = $810.00

Please note that If a group has cash or inventory shortages, the amount will be deducted from their commission.


If your group is attempting to raise money for a short-term project or the amount needed to be raised is relatively small, this program may not be for you.
While there are no hard and fast rules used when making this determination, we require that your group work at least ten events (10) per year.
This gives members a reasonable return for the time investment and gives Centerplate some return on the training that we provide for your group.

Generally, the most successful groups are ones that have long-term goals or continuous projects for which they raise funds.
There are no limits on the number of events that a group may work per year, and the more that you work, the more you can earn.
For example, large groups that will staff a specific stand for 100 events can raise $35,000-$45,000 a year!

Of, course this requires an extraordinary commitment, but it serves to illustrate the potential of this program. There are also no restrictions on how you use your fundraising dollars. Here are a few ways that groups have benefited from their fundraising dollars: uniforms, facility improvements, youth group activities, equipment, outreach programs, tournament travel, recognition/banquet events, speakers, mission trips, and scholarships.

Earning potential also depends on the number of members that your group can provide.
In general, you will need between 8 to 15 groups members to staff a typical stand.
Typically groups should plan on recruiting twice the amount of required staff in order to meet the stand minimums.
In other words, if your group is working at a stand that requires a minimum of 11 workers, you should have at least 20 group members available to fill the 11 positions.
Since members may not be available to work every show, this will allow a large enough pool for group leaders to draw from.
Members will be broken down into three positions:

* managers

* cashiers

* back-ups.

Please note that stand workers must be at least 18 years old.

Managers oversee inventory and stand functioning.  They are assisted by a second manager who manages the cash functions and assists manager.
ring sales on terminals.
Back-ups provide additional support as needed.

Below are the minimum staffing requirements for different size stands.

  • 6 line stand = 11 people (2 managers +6 cashiers + 3 back-ups)
  • 8 line stand = 14 people (2 managers +8 cashiers + 4 back-ups)
  • 12 line stand = 21 people (3 managers +12 cashiers + 6 back-ups)


Is your group a good fit?

  • Do you have a committed, organized local coordinator?
  • Are you interested in long-term fundraising-willingness to work at least 15 events in a calendar year?
  • Willing to complete approx two (2) to six (6) hours of training?
  • Have at least 2 members who are committed to act as managers?
  • Have a staff base of at least eight (8) members?
  • Are you willing to sell alcoholic products?

If you have answered yes to the above listed questions, congratulations! Your group is probably an ideal fit for this program.


Janee M. Irvin
Human Resources Manager/Non-Profit Coordinator
165 Mulberry Street – Office Level
Newark, NJ 07102

Or email to:

If you have any questions, please feel free to call us at 973-757-6901 or fax at 973-757-6906.


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